Work Experience

About

Creative marketing and strategic design is my jam. In my 13 years of digital design and marketing experience, I’ve managed and executed successful projects for all audiences: B2C, B2B and B2G. My expertise is strongest within destination branding. 

My skill set is best described as a two-for-one deal. My skills in creative design and experience in project management is a great combo for an organization that’s looking for a well-rounded creative professional (that likes to geek-out on metrics). Marketing and design have always been integrated together for me and  I’m a strong advocate for my team to be well-versed in both areas. Strategy and Design can, and should, live in harmony.

I like to keep busy and stay sharp. I love learning new things, surrounding myself with wicked-smart people and challenging myself as much as humanly possible. My capacity to balance my career, my hobbies, my “big, hairy audacious dreams”, and my family continues to grow every day and I wouldn’t have it any other way.

13 Years' Industry Experience:

logo-calgary-economic-development
2013 - Present
Digital Manager and Senior Designer
Over the past six years at Calgary Economic Development as the Digital Manager and Senior Designer I have been deeply involved in developing marketing strategies aligned with CED’s vision to make Calgary the top destination for high quality talent and scalable business.
2013 - Present
logo-avanti-siftware
2011-2013
Marketing Manager
As the Marketing Manager and in-house designer, I worked very closely with sales team to ensure all marketing strategies, executions and metrics were tightly aligned with the department's goals.
2011-2013
logo-westjet
2011
Marketing Coordinator
Actively participated in the creation, development and execution of the tactical retail advertising and communications plans.
2011
logo-banff-sunshine
2009 - 2011
Web and E-Marketing Champion
Responsible for all activities relating to the website. Designed all creative and collateral.
2009 - 2011
logo-marmot-basin
2006 - 2008
Sales & Marketing Coordinator
On-mountain marketing support for familiarization tours, VIP clients and the Canadian Rockies Academy. Developed all creative and collateral and host of morning snow report.
2006 - 2008

Expert experience with Digital Design applications

Adobe’s ever-changing Creative Cloud is my playground. I love diving deep into the capabilities of each program and learning what new features are added with every update. Below are the design applications I have expert experience with:

Illustrator Skill Level: Expert    InDesign Skill Level: Expert    Photoshop Skill Level: Expert    Dreamweaver Skill Level: Advanced

Hobbies, Past-times + Side Hustles

My couch doesn’t get a ton of action (except for Christopher Guest movies) so I fill my life with things that rev me up and give me fuel to forge forward. All of these things have a few overlapping themes that make up “me”: geek + creative + adventurer. 

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